Effective date: 15 November 2026
KA Driving School (“we”, “us” or “our”) is committed to protecting your personal information. This Privacy Policy explains what information we collect, why we collect it, how we use it, who we share it with and the choices and rights you have.
We are the data controller for the personal information you provide to us.
1. Information We Collect
We may collect the following types of personal information:
Contact details: Your name, phone number, email address and postcode or area.
Enquiry details: The type of driving lessons you are interested in (manual or automatic), your driving experience, preferred lesson times and any messages you send us.
Learner information: Where you become a pupil, we may collect relevant driving licence information, lesson history, bookings, progress records and other information needed to provide your lessons.
Booking and payment information: Details of lessons booked, payments made, outstanding balances and related transaction records. Payment card details are generally processed by the relevant payment provider rather than stored directly by us.
Communications: Messages exchanged with us through telephone, WhatsApp, text message, email or other communication channels.
Telephone and automated voice bookings: If you contact us by telephone, or use our automated voice booking service, we may process call information, booking details and call recordings or transcripts where recording or transcription is enabled. This may include your name, phone number, postcode, lesson type and preferred booking details.
Website and technical information: Information about how you use our website, such as pages visited, browser type, device information, cookies and similar technologies. See section 3.
2. How We Use Your Information
We use your personal information to:
- Respond to enquiries by telephone, WhatsApp, text message or email.
- Arrange introductory lessons and manage lesson bookings.
- Contact you about lesson confirmations, cancellations, changes and reminders.
- Assign instructors and help them provide your driving lessons.
- Maintain learner records and monitor lesson history and progress.
- Process payments and maintain financial, tax and accounting records.
- Operate and improve our website, services and customer experience.
- Understand how people find our driving school and evaluate advertising where relevant tracking tools are enabled.
- Manage customer support, complaints and other business administration.
- Meet legal and regulatory requirements.
We process your information where it is necessary to provide the services you request, comply with legal obligations, or pursue our legitimate interests in operating and improving our driving school. Where consent is required, such as for non-essential cookies, we will ask for it.
3. Cookies, Analytics and Advertising
Our website may use cookies and similar technologies to make the website work, understand how visitors use it and measure advertising performance.
Essential cookies are used where necessary for the operation and security of the website. Analytics and advertising cookies, including technologies provided by services such as Google Analytics, Google Ads or Meta (Facebook and Instagram), will only be used where those services are implemented and you have given the required consent through our cookie banner.
You can change or withdraw your cookie preferences at any time using the Cookie Settings link or option available on our website.
If we use advertising measurement or enhanced conversion features, information submitted through our enquiry forms may be shared with advertising providers in a protected or hashed format to help measure whether advertising resulted in an enquiry. Hashing does not necessarily make information anonymous, and we will only use such features where we have an appropriate lawful basis and have provided the required privacy information.
You can also manage personalised advertising through your Google and Meta account settings.
For more information about the cookies used on our website, please refer to our separate Website Cookie Policy.
4. Who We Share Your Information With
We may share your personal information with:
Driving instructors: Relevant learner and booking details are shared with instructors so they can contact you, arrange lessons and provide driving instruction.
Service providers: Companies that help us operate our business, including website hosting, email, payment processing, communication and IT service providers. They may only process your information as necessary to provide their services to us.
Telephone and voice service providers: We may use Twilio and ElevenLabs to support telephone communications and automated voice booking services. Where these services are used, relevant call information, recordings, transcripts or booking details may be processed by those providers.
Google and Meta: Where applicable, we may share limited information with Google or Meta for website analytics, advertising measurement or advertising services, subject to the applicable consent and lawful-basis requirements.
Authorities: We may disclose information to the police, DVSA, regulators, courts or other public authorities where required by law or where necessary to protect our legal rights.
We do not sell your personal information.
5. How We Protect and Keep Your Information
We use appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse or disclosure. Access is limited to people who need the information to perform their work.
Some of our service providers may process or store information outside the United Kingdom. Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable data protection law and that suitable safeguards are in place.
We retain personal information only for as long as necessary for the purposes explained in this policy, including providing lessons, maintaining business records and meeting legal obligations. The retention period may vary depending on the type of information and why we hold it.
6. Your Rights
Under applicable data protection law, you may have the right to:
- Request a copy of the personal information we hold about you.
- Ask us to correct inaccurate or incomplete information.
- Request the deletion of your personal information in certain circumstances.
- Ask us to restrict or stop processing your information in certain circumstances.
- Object to processing based on our legitimate interests.
- Request the transfer of certain information to you or another organisation.
- Withdraw consent where we rely on consent to process your information.
You can change or withdraw your cookie consent through our website’s cookie settings.
If you no longer wish to receive non-essential WhatsApp or text communications, you can tell us or reply STOP where that option is available. We may still need to contact you about existing bookings or important service-related matters.
To exercise your rights, please contact us using the details below. We may need to verify your identity before responding.
If you are unhappy with how we handle your personal information, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk.
7. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, business practices or legal requirements.
Any updates will be published on this page with a revised effective date.
Contact Us
If you have any questions about this Privacy Policy or how we use your personal information, please contact us:
KA Driving School
8 Shay Grove, Bradford, BD9 6SP, United Kingdom
Website: https://kadrivingschool.co.uk/
Email: info@kadrivingschool.co.uk